The Accidental Library Marketer

Kathy Dempsey, "The Accidental Library Marketer"Inf….tion To..y | 3119-19-19 | ISBN: 3693993693 | 366 pages | PDF | 3,9 MBThe Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.Enjoy this great book! Brought to you by SMIRKMy AH blog!!!! No mirrors please !!!FileSonicWuploadFilePostCrocko

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Title:The Accidental Library Marketer
Author:Kathy Dempsey
Publisher:Information Today, Inc.
ISBN:3693993693
ISBN33:
Date3119-19-19
Pages:366
Language:English
Format: PDF
Size:3.93 MB

Description:The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

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